Introduction
We’ve added Pinterest to our platform’s list of supported recruitment tracking tools. Market researchers can now leverage Pinterest campaigns to track participant engagement and recruitment performance. This setup allows you to analyze traffic from Pinterest ads and measure campaign success.
Steps to Set Up Pinterest Pixel Integration
Step 1: Create a Pinterest Business Account & Access Your Tag
Create a Business Account
Go to Pinterest Business and create or log in to your business account.
Create an Ad Account under Business Manager
Go to Business Manager to create/view your Ad Accounts
Copy Pixel ID:
Copy the Id number for your Ad Account, this is the Pixel Id
Generate and copy the Access Token
Go to Conversions API section
Generate a new Access token
Copy and store the Access Token securely — you'll need it for integration with Rival.
Step 2: Setting Up Pinterest Integration on Rival
Navigate to the Settings Tab:
Log in to your Rival account and go to the “Settings” tab in the Research Domain.
Add Pinterest as a Platform:
Click on “Platforms” in the left navigation menu.
Click the “+” icon and select “Pinterest” from the platform list in the drawer.
Enter Pixel ID and Access Token:
Paste the Pixel ID and Access Token you copied from Pixel.
Click on Save
Set Up Recruitment Chat:
Configure your recruitment chat and generate the distribution chat link.
Copy the chat link for use in your campaign.
Step 3: Setting Up a source tracking for recruitment
Go to Ad Account settings in Pinterest
Enable automatic appending of URL parameters. This will append utm source to all campaigns created under the Ad Account.
Create an input variable "utm_source" in Rival
