Introduction
We have added Reddit to our platform’s list of supported social media recruitment tracking tools. Market researchers can now leverage the Reddit platform to build their communities and enhance participant recruitment. This feature enables tracking recruitment efforts through Reddit’s advertising console, helping you determine when to close campaigns and monitor participant subscriptions via specific channels.
Key Features
Reddit Integration: Track recruitment directly from Reddit advertising campaigns.
Campaign Optimization: Gain insights to decide when to close campaigns based on recruitment performance.
Steps to Set Up Reddit Pixel Integration
Step 1: Fetching Pixel ID and Access Token from Reddit
Set up a Business Account on Reddit:
If you don’t already have one, create a business account on Reddit.
Log in to Your Reddit Account:
Go to https://www.reddit.com/ and log in with your credentials.
Access the Advertise on Reddit Console:
Click on the profile icon and select “Advertise on Reddit.”
Navigate to Events Manager:
From the hamburger menu, click on “Events Manager.”
Generate an Access Token:
Go to “Conversions API” in the left navigation panel.
Click on “Generate Access Token.”
Enter a name for the access token and click the “Generate” button.
Copy the generated access token and save it in a secure location.
Copy the Pixel ID:
Go to “Events Overview” in the left navigation menu.
Copy the Pixel ID displayed in the console.
Step 2: Setting Up Reddit Integration on Rival
Navigate to the Settings Tab:
Log in to your Rival account and go to the “Settings” tab in the Research Domain.
Add Reddit as a Platform:
Click on “Platforms” in the left navigation menu.
Click the “+” icon and select “Reddit” from the platform list in the drawer.
Enter Pixel ID and Access Token:
Paste the Pixel ID and Access Token you captured from Reddit.
Click on Save
Set Up Recruitment Chat:
Configure your recruitment chat and generate the distribution chat link.
Copy the chat link for use in your campaign.
Step 3: Setting Up a Campaign for Recruitment Tracking
Create a Campaign:
In Reddit’s advertising console, click on “Create Campaign” from the hamburger menu.
Select “Simple Create.”
Configure the Campaign:
Paste the chat URL from Rival in the “Destination URL” field.
Tick the “Add Source Parameter” checkbox. This step is essential to ensure tracking is enabled and functions correctly.
Publish the Campaign:
Complete your campaign setup and click “Publish.”
Step 4: Tracking Subscriptions from Reddit Adverts
Access Events Manager:
Navigate to “Events Manager” from the hamburger menu in Reddit.
Monitor Subscription Events:
Click on “Events Overview” to view successful subscription events in the console.
Additional Notes
Ensure you save your Pixel ID and Access Token securely, as they are required for integration.
Regularly monitor your Events Manager for subscription updates to optimize your recruitment strategy.
By integrating Reddit into your recruitment workflow, you can streamline participant tracking and improve the effectiveness of your campaigns. This guide will help you set up and use the Reddit Pixel effectively to achieve your research goals.